About Us

Based in Yorkshire, Best & Bloom offers lifelike floral arrangements, and curated homeware for interiors with character.

Black Best & Bloom candle with a wooden wick on a stone surface, surrounded by vibrant artificial flowers.

Our Story

Best & Bloom was founded from a love of creating floral displays that transform a room.

Inspired by the beauty and structure of real floristry, each arrangement begins long before it reaches your home. We carefully source and test individual stems, experiment with combinations, and refine compositions until every bouquet achieves the balance, movement and visual impact we're looking for.

When you choose a Best & Bloom arrangement, you're not simply buying artificial flowers. You're investing in the time, artistic eye and attention to detail that goes into creating a finished display. Every stem is selected with purpose, every placement considered, and every design crafted to bring character, drama and individuality to a space.

Created in Yorkshire, our collections are designed for those who want the look of professionally styled florals without the uncertainty of arranging them themselves. Our aim is simple: to create distinctive floral compositions that customers can fall in love with and confidently bring into their own homes.

Alongside our arrangements, we offer a carefully curated collection of home accessories, including vases selected specifically to complement our designs. By pairing arrangements with vessels we know work beautifully together, we make it easy to recreate a look you love and achieve a professionally styled finish in your home.

About the founder

During the 2020 pandemic, when supermarkets were among the only places open, I found unexpected calm and enjoyment in choosing flowers each week. Arranging them at home became a small ritual — a way to bring a little beauty and order into uncertain days. That small act led me to join a local florist’s online workshop, where I learned to arrange flowers with more intention and creativity.

Over time, though, I began to feel the limitations of fresh flowers: the cost, the mess, and the waste. With the addition of a puppy to my household, I found myself using artificial flowers more often after learning about the toxic compounds present in real flowers and petals.

What started as a simple idea has since evolved into a collection of thoughtfully designed bouquets, contemporary vases, homeware, and art, all created with care, creativity, and enduring charm.

In the press

Glamour UK

"Many are initially sceptical about artificial blooms, but trust us, people won’t be able to tell the difference. They’re so intricate and realistic, we keep accidentally giving them water."

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The Independent

"The bouquet comes wrapped in plastic and tied in ribbon and twine, giving a gorgeous opening-the-box experience and making it a great option if you’re looking for a gift. The soft yet robust flowers withstood plenty of cleaning during testing, and the leaves look the most realistic out of all the bouquets and flower stems tested."

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Confidential Guides

"Treat them to flowers that will last as long as your undying love for them (basically, forever). This beautifully picked bouquet of faux flowers will make a stunning centrepiece on any table, fireplace or bedside."

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Leeds Living

"Best & Bloom’s lifelike designs capture the same sense of luxury and refinement, while giving homeowners the chance to enjoy floral artistry without the upkeep."

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